Birla White Celebrates Multiple Wins at Prestigious ACEF Global Customer Engagement Awards Ceremony (April 2024, Mumbai)
Gold - Birla White - Mobile Marketing - Successful Use of Technology - Birla White Experts Club App
Gold - Birla White - Influencer Marketing - Innovative Loyalty Program - Birla White Experts Club App
Spokesperson: Pramod Yadav - Senior Marketing Manager - Birla White
What specific initiatives or strategies do you believe contributed to your success in winning the Global Customer Engagement Award?
Success of our "Birla White Experts Club" loyalty programs drives through innovative approach, addressing industry gaps like instant KYC and cash transfers, along with engaging features like Portfolio, has set new standards for adoption and engagement. Our efforts have positioned Birla White as a leader in loyalty programs, showcasing our commitment to customer satisfaction and innovation.
How do you think your approach to customer engagement sets you apart from others in your industry or profession?
Before launching our loyalty program, we extensively fine-tuned the BRD and approach. In addition, we have complete ownership of every aspect, from the loyalty engine to the app and database. This enables us to implement tailor-made changes swiftly, enhancing our approach, strategy, and modules to drive robust customer engagement.
What tangible results or impacts have you observed as a result of your customer engagement efforts? (e.g., increased customer satisfaction, retention rates, revenue growth, etc.):
70% Primary to Tertiary mapped
800 BPS point growth in new product with cross selling against our regular product
6 Lac Downloads with MAU 2.4 Lac & Engaged user 1.10 Lac (Earn & Burn)
How has winning the Global Customer Engagement Award impacted your career or professional trajectory?
Yes, definatly Winning the Global Customer Engagement Award significantly boosted my brand & career by increasing recognition and credibility in my field
Do you have any advice or tips for professionals looking to enhance their approach to customer engagement?
Have a crisp focus on what is missing in competition product & what is the want of your Influencer or end consumer.
Are there any specific aspects of your award-winning approach to customer engagement that you would like us to highlight in our PR materials?
Please focus on our Loyalty Program i.e. Birla White Experts Club App. Do let me know if you know further content
